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Experiment designer - NN

Location: Amsterdam
Employment: Full-time
As an experiment designer you are making the difference by creating and managing online and offline experiments for a wide variety of propositions in a dynamic environment.

As an experiment designer you are making the difference by creating and managing online and offline experiments for a wide variety of  propositions in a dynamic environment. Your goal is to prove we identify key customer problems and develop solutions customers really want!

Your impact as Experiment designer at NN

Your ultimate goal is to have a deeper understanding of our customer needs and guide the solution development process by setting up quantitative experiments. The insights you gather, you enrich through quantitative research methods. You understand the need to differentiate between initial consumer appeal for solution directions and real, validated purchase intent. You will work on two projects at the time, where you challenge our Proposition Leads by asking the right questions, set up the experiments and by showing the correct usage of data. You’ll join the project with your innovation mindset and growth hacking skillset. With creativity, you come up with the best possible approach to set up an experiment and to analyse and interpret the data.

Your responsibilities

With dedication and ambition, you achieve excellent results through:

  • Well designed online, quantitative tests & experiments
  • Accurate data analyses of experiment outputs, and thorough benchmarks for purchase intent metrics
  • Turning data into insights, break it down for our Proposition Leads, and suggest the next steps
  • Strong support in the ideation process, for the purpose of creating solutions that address the customer needs
  • Well-coached colleagues on quality, direction and speed of innovation

Who you are

You are client-obsessed and have analytical and data-driven mindset who needs evidence and proof, you are a creative thinker and problem solver who develops valid experiments. In addition, you recognise yourself in the checklist below: 

  • You have at least 3 -5 years of relevant work experience in the skills below
  • Proven track-record working with innovation metrics and validation methodologies, online and offline 
  • Hard skills and in-depth knowledge of digital marketing and growth hacking:
    • Acquisition channels like Facebook, LinkedIn, Google Ads, etc. 
    • Experiments design, conversion optimisation using quantitative proof (A/B testing, usability testing, interviews)
    • Analytics & Tracking; setting up & implementing Google Analytics and Google Tag Manager
    • Metrics 
  • Experience in innovation methodologies and principles like lean-startup and you know how to apply and integrate lean-startup principles within the team
  • Experience working in a multidisciplinary team focused on proposition development
  • Strong analytical and conceptual skills, ability to measure and analyze data
  • Combine quantitative and qualitative insights to determine market needs and opportunities 
  • Have a track-record in customer development: deeply understand the (experience) needs and behavior of our customers and apply professional interview and research techniques 
  • Understanding the Dutch language is a must have and needed to successfully fill this position. 

Your colleagues

You will be part of our Booster team, which is a new team of approximately five to seven colleagues (Customer Experts, Experiment Designers and Innovation Coaches). We regularly work with freelancers to handle different projects at the same time. Our Booster team is part of the Strategic Transformation Office (50 colleagues) within NN Group. Our focus is on innovative development of winning propositions for various services. We are the internal innovation agency, that brings expertise in testing and developing new business models and concepts, from initial idea to market launch. Your future colleagues are real experts in innovation and have the ambition to build a next-level innovation team.

Continue developing

It is important to us that you continue to develop yourself. We give you the space and the confidence to grow in your career as well as a person. We help you with:

  • Plenty of training and learning opportunities in our Learning & Development Centre
  • A large (international) network of colleagues who are keen to share their knowledge with you
  • The autonomy to set out your own development path

About NN

We help people care for what matters most to them. The world in which we live may change, but what really matters to people remains the same. Family, friends, love, health, home and of course work. You help to make our services more personal and relevant. As an organisation we can really make a difference with all our brands: Nationale-Nederlanden, NN Investment Partners, ABN  AMRO Verzekeringen, Movir, AZL, BeFrank, Zicht and OHRA.

Employee benefits

You are more than a colleague and we understand that very well at NN. You have different roles in life and that involves choices. We give you the opportunity to select the employee benefits that are important to you and that match your personal situation. This includes buying additional leave, flexible working hours or working four nine-hour days. Your holiday allowance and 13th month are paid with your salary monthly, so there is no need to wait.

Because of coronavirus, all NN colleagues are currently working from home fully digitally. It is currently not yet clear when we can return to the office. The official location for this job is Amsterdam.

As Experiment designer you are based in our fantastic office in the Amstel district, close to Amsterdam Amstel station. To relax, you can train in our in-house gym, walk along the Amstel or walk to the Weesperzijde with all its cafes and restaurants.

Will you be our new colleague?

If you are enthusiastic about this vacancy and think that you would be a good fit for the team at NN, we would like to invite you to apply. We are very keen to find out who you are, what motivates you and what you can contribute to this role at NN.

Apply now

If you have any questions about the vacancy or the process, give us a call or let us know on WhatsApp. You can reach out to Anne Hudepohl, Head of Booster via 31 (0)6 51038681.

This is a permanent position. A candidate will receive a contract from NN and we are not open to interim/freelance assignments and/or candidates or recruitment agencies. Thank you very much for your understanding.



Information and application:


Please send your application for Experiment designer at NN in Amsterdam including your CV via our website.

Job code:


Job posted

04 januari 2021
Apply Now

More information:

If you have any questions about the vacancy or the process, give us a call or let us know on WhatsApp. You can reach out to Anne Hudepohl, Head of Booster via 31 (0)6 51038681.

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Carrière als Big Data specialist

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Nienke Smit
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Pieter Lammers
Pieter Lammers

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